Ski season in Aspen is always an exciting time, with the picturesque Rocky Mountains providing the perfect backdrop for winter sports enthusiasts and luxury aficionados alike. Recently, the team at Atlas Print NYC had the privilege of helping bring the Breitling pop-up store in Aspen to life, blending the worlds of high-end timepieces and outdoor adventure seamlessly. From custom build-outs to LED lettering, our team was thrilled to be a part of this exciting project.

A Fusion of Luxury and Adventure

Breitling, known for its precision timekeeping and aviation heritage, is a brand that resonates with individuals who appreciate both luxury and adventure. Aspen, nestled in the heart of Colorado’s ski country, is a destination that embodies the spirit of outdoor adventure and elegance. The decision to host a pop-up store in Aspen was a natural fit, allowing Breitling to showcase its exquisite timepieces in a setting where adventure is the order of the day.

Atlas Print NYC Takes the Lead

To bring the Breitling pop-up store to life, Atlas Print NYC was tasked with a wide range of responsibilities, from the concept’s inception to its grand unveiling. Here’s a glimpse of what we accomplished:

  • Custom Fabrication: Our team of skilled artisans worked diligently to create custom build-outs that not only showcased Breitling’s watches but also encapsulated the spirit of Aspen. The result was a space that seamlessly blended modern luxury with rustic charm.
  • Wall Decor and Wallpaper: Every detail mattered, so we took care of the wall hangings and wallpaper to ensure that the store’s ambiance was inviting and luxurious, setting the perfect stage for Breitling’s exquisite timepieces.
  • Surfboards: Yes, you read that right! Surfboards may not be a typical sight in Aspen, but they added a unique touch to the store’s decor, reminding visitors of the thrill of adventure that Breitling watches accompany, whether in the mountains or by the ocean.
  • LED Letterings: To make a bold statement and capture the attention of passersby, we incorporated eye-catching LED lettering that showcased the Breitling brand name in a stylish and contemporary manner.

The Result: A Unique Shopping Experience

The Breitling pop-up store in Aspen is more than just a place to buy luxury timepieces; it’s an immersive experience. The fusion of high-end watches with the rugged allure of Aspen creates an environment where customers can not only browse exceptional timepieces but also envision themselves wearing them in the midst of adventure.


Breitling’s decision to host a pop-up store in Aspen was a brilliant move that showcased their brand’s adventurous spirit. Atlas Print NYC was honored to be a part of this project, helping transform a vision into a reality. The result is a store that not only highlights Breitling’s luxury watches but also pays homage to the breathtaking beauty and thrill of Aspen’s outdoor adventures.

As the ski season unfolds in Aspen, make sure to stop by the Breitling pop-up store to experience the fusion of luxury and adventure for yourself. Whether you’re a watch enthusiast or simply seeking a taste of the Aspen lifestyle, you won’t be disappointed by what you find in this remarkable retail space.Β