MTV and Pepsi partnered up and put together a pop up museum in honor of Missy Elliott and all that she has accomplished in her music career. It was only opened for the weekend right before the VMAs aired. The exhibit was interactive and there were a few activations that were meant to make you feel as if you were in one of her famous music videos.
One of the activations even allowed attendees to sit at the salon from the “Work It” video. There, they were able to get a “fly nail” just like Missy Elliott referenced in the song.
We helped this pop up event come alive with an enormous window graphic that spanned the entire facade of the building. And huge colorful backdrops scattered inside the museum for fans to take their selfies and group pics.
Tickets to this limited exhibit sold out in just 60 seconds!
Step and repeat….